Ponto
Year
'24
Client
Ponto Café
Service
Brand Identity & Packaging Design
Ponto Café is a Brazilian-origin specialty coffee shop opening its first location in Buenos Aires, aiming to combine Brazilian coffee tradition with a warm, contemporary identity.
© Ponto
Challenge
Most specialty coffee brands lean on a minimal, restrained aesthetic. The challenge was to stand apart from that convention while still feeling premium, expressing warmth and Brazilian origin without falling into decorative stereotype.
Solution
The name itself — Portuguese for "meeting place" — set the tone. A rounded, handcrafted logotype replaced the typical serif restraint of the category; a palette drawn from the coffee plant itself (deep green, terracotta, cream, yellow, black) grounded the brand in its origin; and a botanical illustration system, reduced to simple vector forms, became the foundation of a flexible visual system extending across packaging, cups, bags, and merchandise.
PopCast
La REPeña