La REPeña
Year
'25
Client
Framer template
Service
Brand Identity & Visual Communication Design
LaRePeña reimagines the traditional Argentine peña as a contemporary cultural event, translating its sense of community, music, and celebration into a current visual language.
© La REPeña
Challange
Festivals rooted in folk tradition are usually represented through nostalgic, folkloric imagery. The challenge was to feel current and relevant to new generations without discarding the roots and cultural weight of the tradition itself.
Solution
Rather than leaning on folklore clichés, the identity uses a more universal graphic system: simple geometric forms, bold typography, and a restrained palette (black, white, orange, warm tones) built for rhythm — repetition, scale contrast, and layered compositions that echo the structure and energy of live music, applied consistently across posters, merchandise, editorial pieces, and digital media.
Ponto
Primer Plano