PopCast
Year
'26
Client
PopCast
Service
Brand Identity
PopCast is a visual identity built for a podcast centered on pop music and digital culture, designed for a young audience that consumes content across YouTube, Spotify, Instagram, and TikTok.
© PopCast
Challenge
The challenge was to build an identity that felt native to digital platforms rather than adapted to them after the fact — flexible enough to stay consistent across a wide range of formats and touchpoints (thumbnails, posts, audio players, animated assets) without losing its youthful, spontaneous personality along the way.
Solution
The identity draws directly from the visual language of the internet rather than traditional branding conventions: a high-contrast palette, expressive typography, and a modular system of stickers, labels, and icons that can be recombined freely. This system-first approach — rather than a single static logo — lets PopCast's personality show up consistently whether it's a YouTube thumbnail, an Instagram post, or an animated clip.
Ponto